May 2, 2017 @ 6:00 pm – 9:00 pm
Ballina Chamber of Commerce Offices
41 Pearse St
Abbeyhalfquarter, Ballina, Co. Mayo
€60 (Ballina Chamber Members) / €80 (non-members)
Mags Downey-Martin, Ballina Chamber of Commerce
096 72800


The aim of the programme is to assist those who already have completed the “Using Facebook for Business – Beginner” course and has an established business Facebook page to take their use of Facebook as a business development tool to the next level.

Duration: Half-day Evenings)

Facebook (Advanced)

  • 2017 Facebook trends. What’s new?
  • Page setup – 11 essential things to get right
  • 9 Ways to Improve the Organic Reach of your page
  • How to run a legitimate Facebook competitions that appeal to your target audiences

Facebook Advertising

63% of the Irish population have a Facebook Account and 70% check in to Facebook at least once a day.  The average user checks their Facebook feed 150 times a day.  Facebook advertising is something that every business owner should consider using to reach customers and potential customers.

Duration: Half Day.

Course Overview

  • Why every business should be using Facebook Ads
  • Overview of the 3 ways to run adverts
    • Overview of the basic “on page” options
    • Overview of the Ad creation tool
    • Overview of the Power editor & why you should use it
  • How to create targeted audiences
    • How to target people near your business
    • How to create an audience based on demographics
    • How to create an audience based on an interest shown in a product/service
    • Targeting people who have recently visited your website (remarketing)
    • Targeting existing customers using your customer database
    • How to target the most engaged fans on your business page
    • How to create lookalike audiences based on traffic to your website, people that like your business page etc.
  • Demonstrating the different types of Facebook Ads and when to use them
    • Awareness campaigns
    • Consideration Campaigns
    • Conversion Campaigns
  • How to create successful ads
    • Tips for using Image/Video Ads
    • How to write effective Ad copy
  • Understanding and analysing campaign results.


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